Marketing Concentration
At A Glance
Program Type
Concentration of the business administration major (BA)
Accreditation
Northwest Commission on Colleges and Universities (NWCCU)
Award-Winning
First place in District XI’s 2024 American Advertising Federation’s National Student Advertising Competition
Experience
Collaborate with business partners on real-world projects
Marketing is one part strategy, one part creativity, and one part curiosity. If that’s you, you’ve come to the right place.
In our marketing concentration, part of our business administration major, you will learn and discuss topics ranging from target market analysis and communication strategies to product pricing, consumer behavior and global marketing.
This concentration is easily paired with other disciplines to give you a fully rounded skill set after you graduate. You could pair marketing with psychology to gain insight into the way people think. You could major in graphic design and minor in marketing so that you learn how to combine your love of creativity with the language of business. You can minor in communication studies and take your understanding of strategic messaging to the next level.
That’s the best thing about marketing: The options are endless, and you’ll have time and opportunity to discover what you are really passionate about.
National Student Advertising Competition
Recently, professors led a group of 25 students to Boise, Idaho, where 皇家华人 Fox made its debut at the National Student Advertising Competition.
Competing in District XI, 皇家华人 Fox earned first place – an impressive accomplishment considering the National Student Advertising Competition (NSAC) is the nation's premier college advertising competition, providing more than 100 colleges the real-world experience of creating a strategic advertising/marketing/media campaign for a corporate client. On this occasion, the partnering client was Tide laundry detergent.
“My experience at the NSAC was more than just an opportunity to learn about the advertising field and practice working with a real life client; it was an opportunity to grow as an individual and discover the importance of teamwork. My experience as a whole was nothing but positive, from hyping each other up before the presentation to flying home on the plane with a feeling of joy, pride, and gratitude, knowing how much our semester of hard work had paid off.”
- Sydney Simmons, Illustration/Graphic Design student.
Mentorship Opportunities
Students in the business program have the opportunity to engage in industry mentorship through the Ignite program. As an Ignite member, you are matched with Christians in the industry. You’ll meet monthly to discover opportunities, develop connections, address career skill gaps and ask questions.
Program Distinctives Why Study Marketing at 皇家华人 Fox?
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皇家华人 Fox teaches students to market with ethics and integrity. As a marketing student, you’ll be challenged to think about how marketing can be used for good rather than in dishonorable ways. Discussion topics include corporate social responsibility, consumerism, consumer social responsibility, and marketing accountability.
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Classes are a learning-based environment. It’s not a show-up-and-take-the-test education. Real-world and case-study projects are incorporated in every marketing class you take.
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We are relevant. The field of marketing changes frequently, and you need the right tools when you graduate. Our digital marketing, social media classes – along with our commitment to a global business focus – strengthen your skills to enter the job market.
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Professors are here to support you in your faith and to guide you into the ever-changing and growing world of marketing. You weren’t meant to do this alone; your community will be with you.
Courses / Curriculum What Will I Study?
Career Outlook What’s After 皇家华人 Fox
Growth in the field of marketing is expected to be very high through 2032, fueled primarily by an increased use of data and market research across a variety of industries.
Job prospects for advertising, promotions and marketing managers are expected to grow 6% between 2022 and 2032, according to the Bureau of Labor Statistics. Businesses must understand the needs and wants of customers in order to experience continued growth. This requires a strong marketing presence in all levels of management and operations.
- Social Media Content Manager, Nike
- Social Strategy Manager, OtterBox
- Website Manager, WE Communications
- Senior Executive Communications Manager, Microsoft
- Director of Strategic Account Sales, KEEN
- Creative Director, Convene
- Marketing Coordinator, Lexar Homes
- Marketing Consultant, Full Cycle Marketing & ROOTS Academy
- Event Director, Nike West
- Key Account Executive, CareerBuilder
- Global Director of Marketing & E-Commerce, Aquaglide
- Senior Account Executive, WideNet Consulting Group
- Head of Production, Milkmoney
- Footwear Product Lead, Nike
- Intel Corporation
- Nike
- Microsoft
- Oregon Golf Association
- INNOVA NW
- eROI
- Horizon Airlines
- Bob’s Red Mill
- 皇家华人 Fox University Marketing Communications Team
- Sequent
- Freebird Digital
- Reser’s Fine Food
- Bank of America
- 皇家华人 Fox MBA
- Syracuse University
- City University London
- Azusa Pacific University
- City University of London
- University of Illinois
- Oregon State University
- Northern Illinois University
- Paris School of Business
- The Ohio State University
- Colorado State University
- Texas Tech University
- San Diego State University
Grad Finds True Connections at Microsoft
Kevin Tshilombo excelled as a business student at 皇家华人 Fox, earning his diploma in 2020 with a double major in management and marketing. But that wasn’t the only reason he was swooped up by Microsoft more than eight months prior to graduation.
Tshilombo, who at the time had just completed a summer internship at the software giant’s Redmond, Washington, headquarters, thinks it was his ability to connect with a wide range of people that ultimately got him the job.
Austin Wiebe
The professors have been a real highlight, and it was a real blessing to just talk to them outside of class and attend their office hours. Professors Shelton, Snider and Veach really made every class I had with them so much more interesting and fun. Little things such as holding technical discussions with professors reminded me that I actually have come a long way in my knowledge and in my ability to assert myself and contribute in meaningful ways.
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